W Denim™ will launch the anti cellulite jeans with skinny fit . Cure Denim is the combination of a premium textile fiber and jeans, the cloth most beloved to wear. Jeans from Cure Denim promotes several benefits to skin, combining functionality and comfort to the woman’s life style.

In this concept we use a polyamide-based smart yarn with a far infrared technology that transforms the human body heat in benefits to skin care. Thanks to the bioactive crystals embedded in the yarn, this special fiber absorbs the human body heat and emanates far infrared rays back to the skin promoting biostimulation. The result is a unique formula which improves skin elasticity and reduces the appearance of cellulite, delivering a smooth and young skin with comfort and well-being.