W Denim™ is proud to introduce the innovative concept of SUSTAIN STRETCH®, a more sustainable approach to stretch denim, with a softer feel and optimum shape retention.

Elastic jeans often face the problem of so-called ‘bagging’ around the knees and other areas prone to stretching. As consumers shy away from elastic jeans with such characteristics, W Denim now offers a solution that addresses this challenge and is more sustainable.

True to our vision, we collaborate with partners across the value chain to develop solutions for a more sustainable textile industry.

SUSTAIN STRETCH® fabrics were  developed with Sustans® biobased  fiber which is partially derived from corn. With the help of this fabric, we  achieved the following:

1. Minimized bagging due to highly  elastic fabrics which retain their  shape all day long.
2. Soft touch and visible improvements  on the growth values.
3. Elegant shine.

Working with the DuPont™ Sorona®  polymer embedded in the Sustans®  fiber is proof of our determination to  create innovative solutions that also  reduce our dependency on fossil fuels and greenhouse gas emissions.